Emrys Architects http://www.emrysarchitects.com Thu, 10 May 2012 12:50:06 +0000 en hourly 1 http://wordpress.org/?v=3.0.4 A Sign for Our Times http://www.emrysarchitects.com/2012/05/a-sign-for-our-times/ http://www.emrysarchitects.com/2012/05/a-sign-for-our-times/#comments Thu, 10 May 2012 12:50:06 +0000 mblackden http://www.emrysarchitects.com/?p=1027 This is a novel idea for the regeneration of a deprived area. In Chattanooga , Tennessee some inspirational creative types have persuaded the city authorities that the lift the city needs can be captured in a clever re-branding of their signage.

http://www.good.is/post/can-a-font-help-a-city-make-a-comeback?utm_campaign=daily_good2&utm_medium=email_daily_good2&utm_source=popular_post_link&utm_content=3D%20Solar%20Structures%20Create%20More%20Power%20in%20Small%20Spaces

This only applies to public sector signage (road markings, city hall letterheads etc) but the designers are also hoping to encourage local businesses to adopt it. Whilst it’s great that the cohesive effect of regeneration can be implemented and measured by such simple ideas, there’s the potential for it to lose track of its very purpose.

Regeneration has many influencing factors (jobs, security, education, diversity, health & wellbeing etc) but one major aspect is often entrepreneurial, artist-led communities following cheap rents. What creative industry wants their brand dictated to them? Imagine the creatives in Dalston and Hackney being told they should adhere to a brand to further promote the regeneration of their area. They’d tell you to shove your wingdings somewhere very uncomfortable!

MB

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